Umami Delights is a brand identity concept for a modern, anime-inspired ramen house aimed at college students seeking an affordable, fun, and flavorful dining experience. Combining eye-catching design with pop culture relevance, this project merges the bold aesthetic of Japanese street food culture with the social, casual vibe of a college hangout.
Anime’s popularity shows no sign of slowing down, especially among Gen Z. I wanted to create a ramen house that embraces this energy while still feeling grounded in real Japanese dining culture. The logo references a ramen bowl with chopsticks, using thick, bold custom lettering to grab attention.
To elevate authenticity, I placed “ラーメンハウス” ("ramen house") in Japanese between the two English words. This adds cultural flavor and visually balances the design. The bright red background commands attention, especially in print and signage.
My objective was to Design a brand that appeals to the anime-obsessed, late-night-eating college crowd—something fun, current, and recognizable. The restaurant needed to stand out visually, feel authentic, and spark curiosity among passersby.
Anime’s popularity shows no sign of slowing down, especially among Gen Z. I wanted to create a ramen house that embraces this energy while still feeling grounded in real Japanese dining culture. The logo references a ramen bowl with chopsticks, using thick, bold custom lettering to grab attention.
To elevate authenticity, I placed “ラーメンハウス” ("ramen house") in Japanese between the two English words. This adds cultural flavor and visually balances the design. The bright red background commands attention, especially in print and signage.
