Strange Brew is a bold and playful cannabis-infused coffee brand created for a student packaging assignment. The concept combines the energizing effects of caffeine with the calming or euphoric qualities of THCA, targeting an adventurous adult demographic. The brand includes three product types—canned coffee, instant coffee sticks, and coffee bean bags—each featuring a unique illustrated mascot and strain.
The goal was to explore current packaging trends and design a concept that captures both attention and attitude. Inspired by the nostalgic charm of retro mascots, this project aimed to visualize coffee's addictive energy in a fun and modern way. It also pushed the boundaries of packaging by mixing cannabis culture with coffee consumption.
While researching packaging trends, I noticed a strong resurgence of retro mascots, especially in alternative beverage and snack branding. I was particularly drawn to their nostalgic appeal and animated personalities.
The idea to model the instant coffee pack after a cigarette box stemmed from a desire to comment on coffee’s addictive qualities—transforming the concept into “coffee as a vice.” Upon learning that THCA-infused coffee is legal in Tennessee, I pivoted the concept to resemble a pre-roll cannabis pack instead, making the product feel both current and culturally relevant.
I also chose a psychedelic typeface used in A Clockwork Orange (the Korova Milk Bar logo) to subtly nod to counterculture aesthetics while reinforcing the edgy vibe.
Design Process
Mascot Illustration: Each strain/flavor features a custom character designed in a vintage cartoon style.
Typography: Bold, expressive, and slightly distorted to reflect the psychedelic, altered-state theme.
Color Scheme: Three distinct color palettes that avoid mixing tones—each flavor uses two-tone schemes:
Green Grove (Hybrid x Medium Roast)
Mary Jane Morning (Sativa x Dark Roast)
Stoned Sip (Indica x Light Roast)
Formats:
12oz cans for ready-to-drink coffee
Instant sticks in cigarette-style packs
Bagged coffee beans and billboard ads (not shown here)
Tools Used: Adobe Photoshop & Illustrator
The final result is a highly visual and contemporary brand that appeals to 20–45-year-old consumers—a group that values both function and fun in their products. From the bold mascots to the subversive packaging format, Strange Brew makes a strong statement on shelf or screen.
